journey.

I PURSUED THE PRESTIGIOUS AUTOMOTIVE AND TRANSPORT DESIGN COURSE AT COVENTRY UNIVERSITY AND GRADUATED IN 2020. SINCE THEN, I HAVE BEEN A PART OF THE JAGUAR LAND ROVER CREATIVE TEAM, WORKING ON CROSS BRAND PROJECTS. FOR THE LAST FIVE YEARS, I HAVE UP-SKILLED AND EVOLVED BY WORKING ON MULTIPLE PROJECTS RIGHT FROM WHITESPACE IDEAS TO PRODUCTION PROCESSES, CO-CREATING, COLLABORATING, AND CONSTANTLY ADAPTING TO THE DISTINGUISHED BRAND WORLDS AND THE SHIFTING TRENDS OF A LUXURY INDUSTRY. BEING AT THE FOREFRONT OF THE ADVANCED EXTERIOR DESIGN TEAM HAS CONSTANTLY PUSHED ME TO REIMAGINE THE CURRENT INDUSTRY WITH A SPECULATIVE DESIGN APPROACH.

IMMERSING MYSELF IN THE WORLD OF MODERNIST DESIGN PRINCIPLES IN THE LAST FEW YEARS, I HAVE GROWN MY PERSONAL STYLE TO HAVE A BOLD IMPACT, AN ENGAGING STORY, AND A NARRATIVE THAT STIRS EMOTIONS. MY APPROACH HAS BEEN TO CONCEIVE THE BIG PICTURE FIRST, CONSIDER THE MESSAGE BEING COMMUNICATED, FOLLOWED BY ZOOMING INTO THE MICRO PARTS OF DESIGN. I BELIEVE IN INTENTIONAL DESIGN. EVERY FORM SHOULD BE COMPLEMENTED BY A LEVEL OF RATIONALITY BEHIND IT, THUS HAVING A REASON TO EXIST, CREATING A DEEPER SENSE OF CONNECTION. HAVING SAID THAT, I ALSO BELIEVE IN BRINGING SIMPLE FORMS TO LIFE BY ADDING DETAILS THAT ADD JOY TO THE PRODUCT AND USER EXPERIENCES. FOR ME, IT IS THE EMOTIONAL AND THE LOGICAL IN CONJUNCTION, CREATING A HARMONIOUS, TIMELESS DESIGN.